How Customized Search Results Boosted User Engagement and Sales for The Unreality Store with Sparq
The Unreality Store is an online comic book store that specializes in selling a wide range of American comic books from the 1960s to the present day.
Client: The client is The Unreality Store, an online comic book store founded in 2019 by Matthew De Monti. The store specializes in selling a wide range of American comic books from the 1960s to the present day, as well as vintage sci-fi books, graphic novels, fantasy novels, collected editions, and magazines. The store caters to the needs of passionate comic lovers who enjoy reading, discussing, and collecting these fantastic comics to add to their personal collections.
The Challenge: The challenge was to organize search results for comic issues in a chronological order, based on filters such as issue date, vendor, and collection. The default search results were not helpful as they presented the issues in a random sequence, which looked unprofessional and made it difficult for comic enthusiasts to find the comics they were looking for.
Solution: By utilizing Sparq's customization features for the Search Results and Collection pages, it became feasible to display search results in the correct sequence based on the comic issue number. Additionally, shoppers could use filters to refine their search results based on issue date. As a result, shoppers could quickly and easily navigate to the comics they were interested in, with a fast response time of just 16 milliseconds.
About the client
The Unreality Store is an online comic book store that specializes in selling a wide range of American comic books from the 1960s to the present day. In addition to comics, the store also offers vintage sci-fi books, graphic novels, fantasy novels, collected editions, and magazines.
Matthew De Monti, a passionate comics fan, founded The Unreality Store in 2019. It caters to the needs of comic lovers who enjoy reading, discussing, and collecting these fantastic comics to add to their personal collections. The store has partnered with leading comic publishers to bring original comics to avid fans exclusively and officially.
Challenge: Organize Search Results by Issue Number
The challenge was to organize search results for comic books based on the issue date, vendor, and collection. The default search results provided by Shopify were not helpful as they presented the issues in a random sequence, which looked unprofessional and made it difficult for comic enthusiasts to find the comics they were looking for. The Unreality Store needed a solution that could sort the comics based on issue date and allow customers to filter the results by vendor and collection.
Mathew De Monti
Owner of Unreality Store
It's a really good feeling for me knowing that I've got an app that really works for me and and believe me, the people that I I sell to want that sequential ordering of their search results. I know that if somebody comes onto the website and they're looking for something in particular, it's going to appear in their search results
Solution: With Response time of 16 Milliseconds
To address the challenge of disorganized search results, The Unreality Store partnered with Sparq, a product filters and search app, to implement custom features on the Search Results and Collection pages.
Sparq's customization features included:
- Sort Logic: The Sparq engine was configured to extract the relevant comic book issue number from the title and use that as the sort logic. This made it easier for users to browse through the comics in chronological order.
- Out of Stock Filter: Since the availability of the products was very limited (usually single piece item), an out of stock filter was set up to automatically remove out of stock items for better user experience, while still giving an option to show such items if needed. This helped users to quickly find and purchase available items.
- Intuitive Search: The intuitive search feature by Sparq made the entire collection discoverable by bringing up relevant results as users typed the title of the comic. This helped users to quickly find the comics they were looking for.
- Publication Year Tags: Tags were used to show the publication year of the book, allowing users to quickly identify the year of publication for each comic book.
- Add to Cart Button: An "add to cart" button was added to the collection pages, allowing users to quickly add required items to their cart without navigating to the product page. This helped users to make purchases quickly and easily, improving the overall shopping experience.
The implementation of Sparq's solution was seamless with The Unreality Store's Shopify platform, resulting in a fast response time of just 16 milliseconds. This enhanced user experience helped The Unreality Store to improve customer satisfaction and increase sales. Additionally, Sparq helped to reduce page load time by 40% by optimizing Image Size, Asynchronous Loading of Assets, and Minification of Assets. This not only enhanced user experience but also improved website performance.
Conclusion
In conclusion, The Unreality Store, an online comic book store, faced a significant challenge of disorganized search results that made it difficult for customers to find the comics they were looking for. However, with the help of Sparq's customization features, the store was able to organize search results based on issue date, allowing for efficient navigation through the large collection of comics. The customized search results page also provided filters that allowed customers to refine their search results by vendor, collection, etc.
The partnership between The Unreality Store and Sparq highlights the unique needs of ecommerce stores and the importance of flexible and highly customizable filters and search plugins like Sparq. Customization can enhance user experience, streamline navigation, and help businesses increase sales by improving customer satisfaction. The customized search and navigation features implemented by Sparq helped The Unreality Store to organize search results, improve discoverability, and enhance the overall shopping experience for customers.
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