Personalizing the Online Shopping Experience
How Sparq Helped Individual Socks Implement Filters, Multi-lingual Support, and a Unique Add to Cart Feature.
Client: Individual Socks is a unique brand that specializes in personalized socks with embroidered initials based in Milan, Italy. The brand allows customers to make a statement with their style by offering the only customized socks in the world that are "ready to buy" with initials embroidered on each sock.
The Challenge: Individual Socks wanted to expand its target audience and improve its online shopping experience by adding filters, search functionalities, multi-lingual support, and a unique add-to-cart feature for selecting initials for each sock in the pair.
Solution: Sparq Search provided a tailor-made solution using Shopify scripts to add items to the cart based on left and right leg initials. Filters, search functionalities, and multi-lingual support were also implemented using tags and options, resulting in an exceptional shopping experience for customers.
Introduction
Individual Socks is an innovative brand that has been making waves in the fashion industry since its founding in 2019. Based in the fashion capital of Milan, Lombardy, Individual Socks has quickly gained a reputation for being the only brand in the world that offers customized socks with your initials embroidered "ready to buy". Their products are 100% Made in Italy and sold in pairs, but can be combined individually to choose your initials, allowing customers to truly make a statement with their style.
Founder Luca Radici has built a brand that offers a unique way for individuals to distinguish themselves on any occasion. Individual Socks are the perfect expression of style and personality, with each pair being personalized with an embroidered letter positioned above the heel that is clearly visible even when wearing shoes. The brand's prestigious packaging is also packaged strictly by hand, ensuring each customer receives a luxurious and high-quality experience.
Requirement
Individual Socks wanted to expand its target audience and improve its online shopping experience by adding filters and search functionalities on their collections and search results pages. The filters they required were based on style, material, length, sizes, gender, and color swatches. They also wanted multi-lingual support for their collection pages and the ability to add products to the cart directly from the collection pages, with the option to select initials for each sock in the pair.
Luca Radici
Owner of Individual Socks
When the other apps failed to implement my needs, this app and the team adjusted and tailor made the product for my store. I was really impressed because you really could do exactly what I had in my mind. Really great Job!
Solution
Sparq Search's team of onboarding specialists and consultants worked closely with Individual Socks to set up all the filters required using tags and options just in 10 working Days, to implement filters for style, material, length, sizes, gender, and color swatches. Sparq Search's engine is optimized to provide multi-lingual support, and this was implemented for Individual Socks, with support for both Italian and English languages.
The primary challenge of implementing the add to cart feature with the option to select initials for each sock in the pair was addressed by the team at Sparq Search. Using Shopify scripts, the team added items to the cart based on the left leg and right leg initials. These were added as separate items to the cart, allowing customers to select initials for each sock in the pair. If there were any initials which were out of stock, they were configured in a manner that they automatically got removed from the selector.
Results
The implementation of filters and search functionalities using Sparq Search improved the online shopping experience for Individual Socks' customers. Customers could now filter and search for their preferred socks based on style, material, length, size, gender, and color swatches. The search results page displayed accurate and relevant products that matched the customer's search query, resulting in an enhanced shopping experience.
With the implementation of multi-lingual support, Individual Socks was able to cater to a wider audience, resulting in an increase in website traffic and sales. The website was now accessible and user-friendly for customers who spoke both English and Italian languages.
The implementation of the add to cart feature with the option to select initials for each sock in the pair was the game-changer for Individual Socks. Customers could now add individual socks with their preferred initials to the cart while browsing through the collection pages itself. This feature added convenience and ease to the shopping experience, resulting in an increase in conversions and sales.
Conclusion
The collaboration between Individual Socks and Sparq Search resulted in a successful project that provided an exceptional shopping experience to their customers. The implementation of filters, search functionalities, multi-lingual support, and the unique add to cart feature made Individual Socks stand out in the fashion industry. The team at Sparq Search provided a tailor-made solution that met Individual Socks' specific needs and requirements, resulting in a significant increase in conversions and sales. The project proved that with the right expertise and collaboration, even the most complex requirements could be met successfully.
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