Filters have helped make product discovery in eCommerce stores much easier. The problem they solve is when a customer doesn’t always have an exact idea of what they want to buy. After a search query, many shoppers narrow down using filters so stores need to make sure that these filters are fast and relevant for the best search experience.
Many Shopify stores also expected their filters to deliver this experience but are often left disappointed. The default Shopify filters are slow and sluggish, especially on mobile. Page reloads after searching and applying filters take anywhere up to 10 seconds. This contributes to high exit ratio during search.
Easy store navigation is such a critical aspect of eCommerce store so you need to be able to have filters that can easily guide visitors. Sparq Search helps you deliver this fantastic experience with its Smart Dynamic Filters.
Smart Filters with Sparq
Laggy search and no search filters is a big factor in high bounce rates that many upcoming eCommerce stores see on Shopify. That is why Sparq developed Smart Dynamic filters to work together with our instant search technology. Sparq search filters automatically update as a visitor typed in their search query to show only the most relevant attributes. This means that unnecessary options are removed so that users are able to refine their search results easily.
Mobile Optimized Filters
More than 70% of eCommerce traffic coming from mobile so filters have to be designed in a way that they can be easily used by mobile. Page loading can also take very long on mobile devices. While the default Shopify search struggles with speed on mobile devices, Sparq search filters are applied instantly.
Tag-Based Filters
Beyond just price, collection, and brands, there are a lot of filters you should use to personalize your store’s search experience. Sparq lets you create these filters using tags you’ve already set for your products to guide search users on your store. You will not need to download another app to set these filters up. Just add the name of the filter you want to create and add the tags you want to be associated with it. You’ll be able to create any number of unique filters you want.
Show Relevant Products Available
Sparq shows the number of products on your store that matches different attributes on your store. This way search users get immediate feedback on what they are searching for and are less likely to end up on no-result pages.
Collection pages
Enhance the shopping experience by making use of collection-level filters with Sparq. All our filters, even the custom ones you’ve set up, will appear when Sparq Search powers collection pages on your store.
Control your search experience
Remove or add any filters you want with Sparq’s customizable search app. Set certain filters to only appear on the search page or only on the collection pages. Create the search experience that suits your store and customers the best.
Filters are a fantastic tool for reducing navigational friction and boost product discovery on an eCommerce site. Using a variety of filters on your store, you can help your customers arrive at the most relevant search results and make a purchase.
For stores still using the default Shopify search, filters are a huge blind spot and a big reason for the poor user experience. Upgrade your eCommerce store’s search bar today with Sparq and see how we’ve helped increase search-led revenue and reduce search exits thanks to our fast and beautiful search.
